About FarmLab.

FarmLab was founded in 2016 with the ambitious goal of digitising the Earth’s environment. We’ve since developed a platform that empowers agronomists, consultants, and farmers to map, sample, and analyse the environment using cutting-edge remote sensing and digital mapping techniques.

Our Vision

Helping the world understand the environment

The environment, including soil, is one of the world’s largest human-managed carbon sinks and plays a crucial role in building global climate resilience. Despite extensive data collection, gaps still exist. We aim to digitise the Earth to fill these gaps, enabling informed decision-making and promoting better environmental outcomes.

Helping the world nurture manage track  measure the environment

Our Values

Integrity

Integrity

Upholding the highest ethical standards.

Transparency

Transparency

Advocating for open communication and accountability.

Rural Focus

Rural Focus

Dedicated to supporting rural communities.

Bold

Bold

Embracing challenges with courage and innovation.

Ownership

Ownership

Taking full responsibility for our commitments.
Our Mission

Helping you make better environmental decisions

Our user-friendly mobile and desktop app allows users to collect environmental samples, map valuable data, and analyse it. This deepens their understanding of environmental factors like soil carbon, enhances land management practices, and helps achieve long-term environmental goals.

We’re a passionate & growing team focused on building a more resilient agricultural system. 

Our Team
Sam Duncan

Sam Duncan

CEO and Chief Dirt Guy

Shahriar Jamshidi

Shahriar Jamshidi

CTO and Chief Simpsons-Expert

Oli Madgett

VP of Special Projects and FarmLab Ambassador to the United Nations

Peter Rasmussen

COO and Officer-in-Charge of Getting Stuff Done

Dale Roberts

Project Spatial Modellor and Distinguished Professor at the University of Down-Hill Mountain Biking

Florian Ruhnke

Florian Ruhnke

Partnerships and FarmLab Agricultural-Political Chief Advisor to the European Union

Ben Barber

Ben Barber

Account Manager and Major General of the FarmLab Geography Corps

Jade Binks

Jade Binks

Client GIS Support and Digital Cartographer

Sam Williamson

Developer and Tatooine Moisture Farmer/Jedi Knight in training

Philipp Mendelsson

Philipp Mendelsson

Developer and Digital Interpreter for Australian Government Legislation and Policy

Tully McDonald

Tully McDonald

Developer and environmental data-artist ‘Michelang-alytics’

Sophie Kennedy

Sophie Kennedy

Engagement Officer and soil-testing-lab-whisperer

Darlene Nagitta

Customer Support Officer and soil data-ninja

Krishna Nagarajan

Farmer Engagement and soil-visionary

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